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Spark
Content Team · Caption Writer

Spark : Caption Writer

Spark writes captions for non-Instagram surfaces, YouTube descriptions, ad copy, podcast show notes, video overlays. Short, punchy, CTA-driven.

Why Spark

The benefit of running Spark

Three outcomes you get the week Spark turns on. Not features, not roadmap items: actual results your team will feel.

Captions that stop the scroll

Platform-specific rules baked in: TikTok hooks, YouTube tags, LinkedIn lengths.

Variants, not commitments

Every caption ships in 2-3 variants so you pick the sharpest.

Your voice, every time

Fed your sent folder, Spark matches your tone in about a week.

What Spark Does

4 jobs, one agent

Every capability below is in production today. No roadmap items, no coming-soons.

Multi-surface captions

YouTube, TikTok, Facebook, ads, each with platform-specific character limits and hook rules.

CTA engineering

Every caption ends with one action. No 'thoughts?' filler.

A/B variants

Ships 2-3 variants per caption so Rock can pick the sharpest.

Voice-matched

Pulls Rock's voice guide by default; swappable for client work.

Tools & integrations

What Spark plugs into

Spark does not replace what you already use. It routes through the tools your business lives in.

ClaudeDrafting
ScoutTopic context
Platform style guidesFormat rules per surface
Live Sample

A real Spark run, end to end

What you actually see when Spark runs. Example output below; all data fabricated for illustration, no real clients shown.

spark@systemshift-hq ~ spark caption --platform tiktok --hook 'book more hvac jobs'
$ spark caption --platform tiktok --hook 'book more hvac jobs'
[00:00] Platform rules: TikTok (vertical hook, <150 chars)
 
VARIANT A
'The 9-minute setup that fills your Tuesday schedule'
VARIANT B
'Why your competitors book 3x more at night'
VARIANT C
'Your phone ringing at 11pm? Good news if you have this'
- 3 variants saved, hashtag recommendation: none (TikTok)
$
Works with

Spark runs with 2 teammates

No agent works alone. Spark feeds into, and pulls from, these agents in every workflow.

FAQ

Quick answers

Is Spark retired?

For Instagram, yes, Gram writes IG captions directly. Spark is active for everything else.

How many variants per run?

Two to three by default.

Does Spark manage hashtags?

Only where the platform rewards them, YouTube description tags, TikTok captions, not LinkedIn.

Put Spark to work today

Deploy free from the Starter Kit in under 30 minutes. Prefer a full setup done for you? Book a strategy call and we'll map Spark to your biggest bottleneck.

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