Scout — the research engine
Scout researches any topic in minutes. Stats, angles, sources, competitor gaps. Every piece of content your business publishes starts here, so it lands with data instead of fluff.
Six research jobs, one agent
Scout is the first step in every content request. It removes guesswork so the rest of the content team writes with data, not opinion.
Topic research & brief generation
Hand Scout a topic. Get back a structured brief with key angles, statistics, source links, and recommended talking points. Every content piece starts with a real foundation.
Trend analysis
Scout monitors what is actually moving in your industry. New tools, emerging conversations, content patterns gaining steam. You publish ahead of the curve instead of behind it.
Data & statistics sourcing
Every claim needs a source. Scout finds recent, credible statistics with dates attached. No made-up numbers. No outdated studies. Just real data that holds up on LinkedIn or in a sales deck.
Competitive content analysis
What are competitors publishing? What is performing well? What gaps exist? Scout maps the landscape so you can publish what nobody else is covering.
Multi-source research
Scout pulls from web, Reddit, industry press, academic sources, and social. You get what real buyers are actually saying, not just what brands are publishing.
Structured briefs, downstream-ready
Output slots directly into Scribe, Sketch, Slides, Gram, and Soapbox without reformatting. The hand-off is clean, which is why the whole content pipeline moves faster.
Four steps, two to four minutes
Give Scout a topic and an audience. It runs this loop and hands the result to whichever agent is writing.
Intake
You send a topic + audience. Scout clarifies if the scope is ambiguous.
Search
Perplexity + Reddit + web. Scout pulls 15+ sources and dedupes by insight.
Synthesize
Angles, stats with dates, competitor gaps, winning patterns, risks.
Hand off
Structured brief delivered to Scribe, Sketch, Gram, or Soapbox.
What Scout plugs into
Scout does not hoard data. It routes through the tools your business already uses and the AI sources that keep research current.
See a Scout brief, before and after
Pick an industry and watch a real-format brief appear below. These are example outputs, the format you would actually get back.
Angles worth writing
- Why 62% of HVAC leads go to whoever answers first (source: Service Titan benchmark, 2025 Q4)
- The missed-call-text-back sequence: 4 steps, 9-minute setup in GHL
- "Emergency vs routine" router: how to sort a 9pm water heater call from a Tuesday quote request
Stats with sources
- 78% of emergency HVAC searches happen between 6pm and 8am (Google Trends, rolling 12mo)
- Contractors who respond in under 5 minutes close at 9× the rate of those replying in 30+ (Harvard Business Review, lead response study)
- Average HVAC service ticket: $487 · average emergency ticket: $1,240 (ACCA contractor survey 2025)
Competitor gaps
- Top 5 HVAC blogs in the niche talk about "fast response" but none publish their actual response-time SLA or the automation stack behind it
Hand-off
- → Scribe: 1,200-word blog "The 9-Minute Fix That Books $1,200 Jobs at 11pm"
- → Sketch: LinkedIn infographic "Response time vs close rate"
Angles worth writing
- The "48 + 2" recall rule that lifts reactivation by 34%
- Why SMS-only recall beats email 3:1 for practices with patients over 45
- Recall automations that don't sound like a dental practice robot
Stats with sources
- Average dental practice loses $138k/yr to unfilled chair time (Henry Schein practice analytics, 2025)
- A 10% reduction in no-shows = ~$42k/yr for a 2-op practice (ADA economic survey)
- SMS reminders sent 48h out perform 24h out by 17% (Solutionreach benchmark)
Competitor gaps
- Most "dental marketing" content pushes new-patient ads. Almost nobody writes about reactivation math or recall cadence
Hand-off
- → Scribe: Newsletter "Your $138k problem is in your recall list"
- → Gram: IG carousel "The 48+2 recall rule"
Angles worth writing
- Why intake forms built on Typeform beat PDF questionnaires 4:1 on completion
- The "qualify in 90 seconds" triage rule for PI firms
- Ethical AI at intake: what it can do, what it can't, and where the state bar draws the line
Stats with sources
- Average PI firm loses 23% of qualified leads to intake delay (Clio legal trends report, 2025)
- Firms with same-day intake close signed retainers at 2.1× the rate of those replying next-day (LawPay benchmark)
- Family law intake calls average 34 minutes, 11 of which are data collection automations could handle
Competitor gaps
- Legal tech vendors talk about "AI intake" generically. Almost nobody walks through a real intake sequence step-by-step for a solo PI firm
Hand-off
- → Sketch: LinkedIn infographic "23% of your qualified leads never become clients"
- → Scribe: Blog "The 90-second triage that doubled our sign rate"
What you actually get back
Every Scout run produces a structured brief in one of these formats, ready for the next agent in the pipeline. These previews are representative examples.
Research brief (PDF)
Full brief with angles, stats, sources, and competitor gaps. Exported as PDF for Slack or email hand-off.
## Audience
Owner-op, 3-15 techs
## Angles
- 62% lead loss stat
- Missed-call-text-back
## Sources
- ServiceTitan 2025 Q4
- HBR response study
Structured brief (.md)
Markdown file with YAML frontmatter, clean headings, bullet angles. The format downstream agents consume directly.
Weekly trend report
Industry-specific rolling-7-day trend report. Surfaces what is gaining momentum on LinkedIn, Reddit, and X.
"topic": "HVAC...",
"audience": "owner-op",
"angles": [...],
"stats": [...],
"sources": [...],
"gaps": [...],
"handoff": "scribe"
}
Machine-readable brief (JSON)
Same brief, structured as JSON. For pipelines where Scout feeds other agents programmatically.
Scout sits upstream of 8 agents
Scout does not work alone. It kicks off every content pipeline and feeds structured briefs into whichever agent is actually writing, designing, or posting.
Newsletters + blog posts in Rock's voice
LinkedIn infographic + post package
Instagram carousels + captions
Carousel design reference engine
Campaign + launch plans
Social trend intelligence sub-agent
Feeds ICP research into lead gen
Prospect + company research context
Quick answers
How fresh is the research?
Scout pulls real-time data from current sources on every run. Every stat is dated and sourced so you know exactly how recent each data point is.
Can Scout research any topic?
Yes. Scout adapts to any industry, topic, or angle. The more specific your request, the more targeted the brief.
Does Scout write the content?
No. Scout handles research and brief generation. Writing is handed off to downstream agents like Scribe (newsletters), Sketch (LinkedIn), and Gram (Instagram).
How fast is Scout?
A standard brief takes 2 to 4 minutes. A deep multi-source brief with competitor analysis takes 6 to 10 minutes.
How do I set Scout up?
Scout ships inside the free AI Agent Starter Kit. Grab the kit and you can deploy Scout inside your own workflow in under 30 minutes. Prefer a done-with-you install? Book a strategy call.
Does Scout send me real client data?
Never. Scout researches topics and industry data only. It does not pull or surface information about your contacts, your clients, or anyone else's.
Put Scout to work today
The free Starter Kit gets Scout deployed inside your workflow in under 30 minutes. Prefer a full setup done for you? Book a call and we'll map Scout to your biggest content bottleneck.