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Sales Intelligence · Sales Conversation Reviewer

Critic : Sales Conversation Reviewer

Critic reviews your sales conversations and tells you where you lost the deal, in real language, with line-by-line citations, before you repeat the same mistake.

Critic
Why Critic

The benefit of running Critic

Three outcomes you get the week Critic turns on. Not features, not roadmap items: actual results your team will feel.

Every call becomes a coaching session

Missed signals, steamrolled objections, pacing problems surfaced.

Line-by-line citations

Zero hallucination. Every insight tied to a timestamp.

One paragraph of what to do

Not a 40-page report. A single paragraph of next-call fixes.

What Critic Does

4 jobs, one agent

Every capability below is in production today. No roadmap items, no coming-soons.

01

Line-by-line review

Every claim cites the exact transcript line where it was detected. Zero hallucination.

02

Missed-signal detection

Buying signals you didn't respond to. Objections you steamrolled over.

03

Talk ratio + pacing

Were you talking too much? Pacing too fast? Data says yes/no.

04

Coaching notes

What to do differently, in one paragraph, not a 40-page report.

Data pipes

What Critic plugs into

Critic does not replace what you already use. It routes through the tools your business lives in.

WhisperTranscription
ClaudeAnalysis
CloserPairs for full loop
Loom / ZoomCall sources
Live Sample

A real Critic run, end to end

What you actually see when Critic runs. Example output below; all data fabricated for illustration, no real clients shown.

critic@systemshift-hq ~ critic review --call 'cedarhaus-discovery.mp4'
$ critic review --call 'cedarhaus-discovery.mp4'
[00:00] Whisper transcription: 32 min 14 sec
[00:42] Analysis: transcript-grounded (zero hallucination)
TALK RATIO
Prospect 48% · You 52% (healthy ± 5%)
MISSED SIGNAL at 12:48: budget-range mentioned, you moved past it
STEAMROLL at 18:22: objection interrupted twice
COACHING NOTE
Pause 2 sec after budget mentions. Reflect, then confirm.
$
The bench

Critic runs with 3 teammates

No agent works alone. Critic feeds into, and pulls from, these agents in every workflow.

FAQ

Quick answers

Is Critic harsh?

Critic is honest. Not mean, not flattering, grounded in what actually happened on the call.

Review time?

5-8 min for a 30-min call.

Does it replace my sales coach?

No, it's the layer between calls and your coach. Your coach focuses on patterns, Critic catches individual misses.

Put Critic to work today

Deploy free from the Starter Kit in under 30 minutes. Prefer a full setup done for you? Book a strategy call and we'll map Critic to your biggest bottleneck.

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