Build Your Automation Agency From Scratch
Stop watching courses. Start building a real agency with real clients. We'll show you exactly how we built ours — and sit on your sales calls to help you close.
Who This Is For
You're ready to stop freelancing and start owning.
This program is for people who want to build a real automation agency — not just learn about one.
Aspiring Agency Owners
You know automation and AI are the future. You want to build a business around it but don't know where to start — the offer, the sales, the delivery.
Freelancers Ready to Scale
You're already doing GHL builds or automation work. But you're trading time for money with no systems, no pipeline, and no recurring revenue.
Tech-Savvy Entrepreneurs
You understand tech and AI tools. You just need the business framework — how to package it, sell it, and deliver it at a premium.
How It Works
Two calls a week. Every week. For 12 weeks.
This isn't a course you watch alone. It's a hands-on build with live coaching, real feedback, and accountability.
Minutes of Instruction
Weekly deep-dive on a core topic. Frameworks, walkthroughs, live demos.
Minute Follow-Up
Mid-week check-in. Review your work, troubleshoot blockers, stay accountable.
Live Sales Sit-Ins
Rock joins your actual sales calls to guide the conversation and help you close.
GHL Build Course Access
Full self-paced technical training. We layer business skills on top.
12-Week Curriculum
Everything you need. Nothing you don't.
Each week builds on the last. By week 12, you'll have a packaged offer, a pipeline of leads, and the skills to close and deliver.
Agency Foundation & Mindset
- Why automation agencies win right now
- Picking your niche (and why generalist agencies die)
- Setting up your brand, domain, and tools
- The agency business model breakdown
- Your 90-day launch roadmap
Crafting Your Irresistible Offer
- The anatomy of an offer that sells itself
- Pricing models: retainer vs. project vs. hybrid
- Building your offer stack and one-pager
- Positioning against cheap freelancers
- Creating urgency without being sleazy
Outbound Prospecting
- Building your ICP (Ideal Client Profile)
- Cold outreach systems: email, LinkedIn, Loom
- Scraping and building targeted lead lists
- Writing outreach that actually gets replies
- Setting up Instantly for automated outreach at scale
Warm Leads & Inbound
- Local business prospecting strategies
- Referral systems and partner networks
- LinkedIn content that attracts inbound leads
- Building a simple website that converts
- Community and Facebook group strategies
The Discovery Call
- The discovery call framework that closes
- Asking questions that uncover real pain
- Handling "I need to think about it"
- When and how to present pricing
- Live roleplay and call breakdowns
Closing & Proposals
- Proposal structure that converts
- Follow-up sequences (most close on touch 3-7)
- Contract basics and protecting yourself
- Client onboarding: kickoff, access, timeline
- Live sales call sit-in #1 with Rock
CRM & Automation Delivery
- The SystemShift delivery process
- CRM setup: pipelines, workflows, sequences
- Leveraging the GHL Build Course
- Templatizing builds — never start from scratch
- Client sub-account setup and management
Websites, Funnels & Landing Pages
- What clients actually need vs. what they ask for
- Landing page frameworks that convert
- Building fast with templates and AI design
- Mobile-first, conversion-focused delivery
- QA checklist before going live
Chatbots & Voice Agents
- The AI tools landscape — what's worth using
- Building AI chatbots (GHL, VAPI, Bland AI)
- Writing system prompts that actually work
- Voice agents: setup, scripting, deployment
- Packaging AI as a recurring revenue upsell
AI-Powered Operations
- Using AI to 10x your build speed
- Automating internal agency ops
- AI-powered content creation for clients
- Workflow automation with n8n, Make, Zapier
- Building an AI-enhanced service stack
Client Management & Retention
- Setting expectations and managing scope creep
- Monthly reporting that justifies your retainer
- Upsell paths: project to recurring client
- Building case studies from your first wins
- When to fire a client (and how)
Scaling & What's Next
- Going from 1 client to 10 without burning out
- Hiring your first VA or contractor
- SOPs so you're not the bottleneck
- Recurring revenue: retainers & AI subscriptions
- Live sales call sit-in #2 with Rock
What You Walk Away With
Not just knowledge. Assets you use on day one.
Everything is built during the program — your offer, your outreach, your systems. Not homework. Real deliverables.
Your positioning, pricing framework, and value stack — refined 1-on-1 with Rock and ready to sell.
Cold email templates, LinkedIn scripts, and lead list workflows that actually get replies.
The exact discovery call framework and objection-handling guide used at SystemShift.
Kickoff template, access checklist, project timeline, and communication cadence.
Pre-built GHL pipelines, automations, and workflows. Stop building from scratch.
System prompts for chatbots, voice agents, and AI assistants. Tested and production-ready.
SOPs for project delivery, client management, reporting, and internal workflows.
Full technical training plus lifetime access to all 12 weeks of recorded instruction calls.
Rock joins your actual prospect calls. Real-time coaching to help you close your first deal.
Connect with other agency builders. Share wins, ask questions, get support after the program ends.
Why This Is Different
This isn't another course. It's a build.
Most "Agency" Programs
- Pre-recorded videos you never finish
- Theory with no real-world application
- "Get clients with this one trick" gimmicks
- No feedback on your actual work
- You're on your own after checkout
- Taught by people who sell courses, not services
The Agency Accelerator
- 24 live calls over 12 weeks
- Build your actual agency as you learn
- Real outreach, real sales calls, real clients
- Weekly feedback on your offer, outreach, and builds
- Rock sits on your sales calls to help you close
- Taught by someone running a live agency right now
Limited Spots
Ready to build something real?
Spots are limited. If you're serious about building an automation agency, let's talk.
Apply for the Accelerator